1973 Curtis Books, artist unknown
1980 Playboy Press reprint, artist unknown
Here's a true tale of woe and horror in the publishing world: Playboy Press published dozens of paperbacks throughout the '60s, '70s, and '80s, till its line was bought by Putnam and became part of their Berkley list. Boring behind-the-scenes stuff, yes, but one thing Playboy had done at its height was publish many titles that were basically historical romances with some darker, perhaps supernatural aspects to them, and present them as horror/occult paperbacks. Shameless! Outrageous! Unacceptable!
Well, I just found out about Nightmare in Red, and pity poor Jacqueline Marten: originally her title for this romance novel was Let the Men Stay Home, then it was Bryarly... but Playboy of course wanted to cash in on the occult craze of the day, so they gave the paperback a garish horror-themed cover and retitled it Nightmare in Red. Who could resist such an aggressive cover image?! (Very Alucarda if you ask me). It was such a crude marketing ploy that Marten literally cried when she saw the paperback for the first time. Fortunately for her, Pocket Books reprinted it in 1988 under the title Bryarly with a more accurate romance-y cover.
And that wasn't the first time! In 1979 Playboy had published her novel Visions of the Damned and presented it in the same manner, although this one isn't quite as tacky - but it does name-check the bestselling Reincarnation of Peter Proud. It too was reprinted by in '88 Pocket as Forevermore. Both Nightmare and Visions are considered precursors of that whole "paranormal romance" sub-sub-subgenre. Fortunately these two novels got good reviews in the romance genre, even with their utterly inappropriate cover art, which ensured their republication by more reputable publishers. Oh, Playboy: so very very naughty! And not in the hot way.
Some of the stories in this first Shadows may be so quiet as to have their final import unheard or unrecognizable - common enough in this style of horror; others end with an unexpected shout in a dark silent room. But the caliber of writing, the actual prose, is uniformly good, from the capable strong hands of the known and unknown author alike. Grant writes intros for each, praising the writer for letting the reader's imagination do most of the work, for carefully crafting tales that lull us into dark and dangerous places, for "leaving out" that "final" sentence which might break the delicate spell of quiet horror: stories that are, as he puts it, like a razor that summons pain after the blood has been spilled. Nice.
Tor Books started publishing Martin in the early 1980s and reprinted them in '88. You can see how paperback horror cover art changed during that time in the two editions of The Possession of Jessica Young (1982). I'm not crazy about either one, though; is the woman supposed to look threatening, or threatened, or what?
From 1983, The Obsession of Sally Wing. "Vastly evil sensuality"! Well alright. The cover from '88 makes the white liberal in me feel a mite uncomfortable.
1984's The Education of Jennifer Parrish. Now this is some '80s preppy shit. (What was it about the '80s and preppies anyway?) Look at that hair! I get a real "Silver Spoons" meets "The Facts of Life" vibe, maybe some Less Than Zero too. These kids don't really look all that monstrous though once you really look at them.
Down Bound Train (Popular Library 1974) by Bill Garnett. Don't you feel like you're a rider? This cover's got a Bradbury vibe for me; also the obligatory reference to surpassing The Exorcist. Yeahhh... no.
Dark Prism by David Lippincott (Dell 1981) Creepy nuns, not quite as popular as creepy kids or clowns, but still up there. This one's particularly effective.
The Midnight Tree by Charles Higham (Pocket 1979) Despite its feyness I dig the mood.
Deadly Eyes by James Herbert (Signet 1983) Movie tie-in edition for Herbert's pulp '70s classic. Meh.
The Other Child by Michael Hale (Avon 1986) Creepy digitalized kid. Fancy and modern!
Saxon's Ghost by Steve Fisher (Pyramid 1972) Psychedelic, we-are-floating-in-space, Stranger In a Strange Land kinda thing. I grok it.
Unholy Child by Catherine Breslin (Signet 1980) Hmm, a pregnant nun? Or not? Or something. Don't think I need to tell you what better books the publisher was trying to evoke.
The Sibling by Adam Hall (Playboy Press 1979) Truly a "What's in the box?!" moment. Don't know what the image has to do with a sibling, though, do you?
Dark Seeker by K.W. Jeter (Tor 1987) Not really sure what's going on here. Anyone?
Owls' Watch (Crest 1965) Delightfully classic vintage horror paperback cover art!
Shadow Child by Joseph A. Citro (Zebra 1987) Damn, this one's no joke. Nice going Zebra!
The Witches by Francois Mallet-Joris (Paperback Library 1970) Great cover art by the Dillons, whose work I was first introduced to through their classic Harlan Ellison covers.
Desecration of Susan Browning by Russell Martin (Playboy Press 1981) Of course this is a Playboy publication.