The Manitou, The Djinn), the protagonist (not much of a skeptic) looks to a wise old man versed in the supernatural charms and curses of mankind's childhood. George Thousand Names identifies the source of the haunting: a demon of peerless malignity known as The First One to Use Words for Force. He sounds pretty awesome to me, as Mr. Thousand Names describes him thus:
"He was wily and cunning and vicious, and his chief enjoyments were causing hatred and confusion, and satisfying his lust on women. The reason we call him the First One to Use Words for Force is because his tricks and his savagery created in the hearts of men their first feelings of fury and revenge... and when he was asked in ancient days to help place the stars, he tossed his own handful of stars up into the night sky at random and created the Milky Way."
Hell House, but it's not at all, just more of the Masterton same. Which is cool with me. Despite the one-dimensional storyline, generic characterization, the leaden humor, cliched attempts at atmosphere and mood, and American characters who speak only in British English while drinking copious amounts of booze, Masterton successfully piles horror upon horror, leading to an action-packed climax at - you guessed it - the Golden Gate Bridge. And I was just there myself, so I had no problem imagining the precise location. Good stuff.